In honor of Earth Day, Apple Stores worldwide have introduced a unique recycling promotion. From April 16 to May 16, 2025, customers in select countries can bring in eligible devices for recycling and receive a 10% discount on specific accessories. This rare offer aims to encourage sustainable practices by incentivizing the disposal of outdated technology responsibly. While Apple has long provided free recycling services for various devices, this initiative adds an appealing reward system tied to in-store purchases.
The campaign spans numerous regions, including the U.S., U.K., Canada, Australia, France, Germany, Italy, Spain, China, Japan, and more. During this period, shoppers can trade up to five devices per visit and enjoy discounts exclusively on products such as Apple-branded adapters, AirPods 4 (with or without Active Noise Cancellation), AirTags, Apple Pencils, Apple TV 4K units, Watch bands, cables, chargers, HomePod minis, branded iPad and iPhone cases, Magic Keyboards (excluding those designed for iPads), and Magic Mice.
This program underscores Apple's commitment to environmental responsibility while offering tangible benefits to its customers. By broadening the scope of recyclable items beyond just high-value electronics, the company hopes to foster greater participation in eco-friendly initiatives. Devices eligible for recycling under this scheme encompass a wide array from AirPods and AirPort equipment to computers, displays, hard drives, headphones, speakers, HomePods, mice, keyboards, networking gear, printers, scanners, smartphones, tablets, watches, and even iPods.
It is important to note that this promotion is only available in physical stores and requires participants to be adults. If a purchased item is returned, refunds or credits will apply solely to the amount paid, without returning the recycled device. Through this approach, Apple seeks not only to enhance customer satisfaction but also to promote awareness regarding responsible e-waste management.
By combining financial incentives with ecological stewardship, Apple’s Earth Day promotion sets a precedent for integrating sustainability into consumer electronics retailing. The initiative exemplifies how corporations can leverage their platforms to drive positive change while delivering value to their clientele.